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Success Story

An impressive event experience for the ABN AMRO Open

From event concept to an impressive experience

A successful event starts with a strong idea. But its success is ultimately determined by how that idea is brought to life.

For the ABN AMRO Open, AVEX once again worked with ABN AMRO to provide audiovisual support and content creation for the business programmes and Insights Live. By combining technology, content and design, we created a consistent brand experience in which every element reinforces the others.

The long-standing partnership provides an important foundation. By understanding the identity of the event, design, technology and delivery come together seamlessly.

The challenge

Turning an event concept into a consistent brand experience

A strong concept is only the beginning. The real challenge is ensuring that visitors experience the event exactly as it was originally envisioned.

That is why preparations for each new event begin as soon as the previous edition ends. Ideas are evaluated, refined and translated into a new concept.

By using 3D visualisations of the stage, LED configurations, lighting and the complete setting early in the process, the final result becomes tangible. This makes it easier to make decisions and ensures that everyone involved works towards the same vision.

ABN AMRO Open Insights Live 2025

The solution

Audiovisual technology and content working as one

For the ABN AMRO Open, AVEX provided both the audiovisual technology and content creation. By developing both disciplines together from the outset, they form one integrated event experience.

The designs are translated into the final production, with the stage, lighting, LED configurations and visuals precisely reflecting the original concept.

During the event, every element reinforces the others. Sound, lighting and content support the message without drawing attention away from it.

The immersive stage experience also plays an important role. LED configurations surrounding the stage and integrated LED elements create a dynamic environment where presentations, branding and atmosphere come together.

Complete AV Production

Audiovisual support throughout the entire event.

Creative Event Design

3D event design, stage design and an immersive stage setup.

LED & Visual Impact

Integrated LED elements, LED configurations and impactful visual presentations.

Content & Visuals

Development of event content and visuals, including for Insights Live.

The result

An event experience where technology becomes part of the bigger picture

During the event, everything revolves around the visitor experience.

The sound is clear and comfortable.

The lighting creates the right atmosphere.

The visuals reinforce the content.

And because technology and content work together as one, the entire event feels seamless and professional.

It is this cohesion that makes the difference between a well-organised event and an experience that stays with visitors.

ABN AMRO Open Insights Live 2025
“Thanks to AVEX’s expertise and proactive input before the event, as well as their presence throughout the week, we look back on a series of fantastic and technically excellent seminars during the ABN AMRO Open. It’s always a pleasure to work with AVEX because we know they take care of everything related to AV.” ABN AMRO

What can AV do for your organisation?

Every organisation and environment is different. Whether you want to improve existing spaces, create a new environment or explore which audiovisual solution best suits your needs, our specialists are here to help.

You don’t need to know exactly which technology you need yet.