Large LED wall and displays with dynamic content for brand experience, internal communications and presentations.
Success Story
Brand experience in HEINEKEN’s renovated meeting space
A renovated meeting space where brand experience and collaboration come together
The completely renovated entrance and meeting space at HEINEKEN International in the heart of Amsterdam has become a place where brand experience, hospitality and functionality reinforce each other.
AVEX was involved from the outset to help shape the audiovisual environment. Working closely with the IT team, architect and construction partners, we created a future-ready space for presentations, informal meetings and hybrid collaboration.
The challenge
An audiovisual environment that complements the renovated meeting space
One question was central to the renovation: how do you create a space that both strengthens the HEINEKEN brand experience and is easy to use for a wide range of purposes?
As the possibilities offered by audiovisual technology continue to expand, it was important to make choices that matched both the organisation’s requirements and the design of the space. AVEX therefore worked closely with the IT team, architect and construction partners from an early stage to ensure technology and design worked seamlessly together.
The solution
Audiovisual technology for presentations, hybrid meetings and brand experience
Together with HEINEKEN, AVEX delivered a flexible audiovisual solution that supports a variety of uses. The meeting space is used every day for informal gatherings, lunchtime sessions, presentations and hybrid meetings.
By linking the displays together, they can form one large presentation canvas that enhances the brand experience. During video meetings, both the presenter and the room are captured effectively, allowing remote participants to fully engage with the meeting.
The digital signage platform also ensures that branded content and up-to-date information are automatically displayed on the right screens throughout the building.
Brand Experience & Digital Signage
Presentations & Hybrid Meetings
Microsoft Teams Room solutions for presentations, hybrid meetings and remote collaboration.
Professional Audio
Bose audio system and Shure microphones for excellent speech intelligibility during presentations and events.
Easy to Use
Intuitive Crestron touch panels make it easy to control presentations, audio and the space.
The result
An inspiring meeting space used every day
Today, the renovated space is a central meeting point within the HEINEKEN International office. Employees use it for presentations, meetings, informal gatherings and events.
The combination of high-quality audiovisual technology, intuitive controls and impactful visual communication creates an environment where collaboration and brand experience naturally come together. Feedback from across the organisation has been very positive since the space opened.
“You can really tell that AVEX is a family business, with passionate people who genuinely care about their work. That fits extremely well with the way we work together.” Roderick Rademakers IT Manager Corporate Office, HEINEKEN International
Featured Solutions
Products in action at HEINEKEN
See which AV solutions have been used in this space and discover the products behind the result.
Absen LED wall
For HEINEKEN, AVEX delivered a premium LED solution featuring the Absen iCon X136. This 136-inch all-in-one LED display combines razor-sharp image quality with a seamless design for maximum visual impact.
Success Stories
Discover more customer stories
Frequently Asked Questions
How do I know which meeting solution is right for our organisation?
Can you modernise our existing meeting rooms?
Do your solutions work with Microsoft Teams and Zoom?
Is the technology easy to use?
Can you equip multiple meeting rooms at the same time?
Can you also equip international offices?
Do you only supply hardware?
Can you provide a demonstration?
What can AV do for your organisation?
Every organisation and environment is different. Whether you want to improve existing spaces, create a new environment or explore which audiovisual solution best suits your needs, our specialists are here to help.
You don’t need to know exactly which technology you need yet.