Golden Giraffe Award for ABN AMRO; impact and conversion

From content to impact: this is what sets conversion-driven events apart

The award in the Conversion category recognises events that demonstrably contribute to commercial results and customer impact.

During this summit, ABN AMRO brought clients and business contacts together to discuss a pressing issue: decarbonisation and competitiveness. According to the jury, what set this event apart was the strong link between content and follow-up.

Insights from the registration process were immediately translated into a more focused programme and concrete follow-up actions. This resulted in a satisfaction score of 8.8, an NPS of +64 and demonstrable commercial impact; exactly what the Golden Giraffe Award stands for.

An audiovisual experience that enhances the content

For AVEX, the focus was on creating an audiovisual experience that optimally supports this content. From high-quality audiovisual resources to seamless execution; everything was geared towards conveying the message powerfully and facilitating interaction.

It is precisely at this kind of content-driven event that technology is not an end in itself, but a catalyst for impact.

As the audiovisual partner, AVEX congratulates ABN AMRO and XSAGA Congressen on this outstanding achievement.

We are proud to have contributed to this top-tier event, where technology enhances content and accelerates impact!

About the Golden Giraffe Awards:

The Golden Giraffe Awards are presented annually to recognise the most impactful and meaningful live communication projects. A total of 10 Golden Giraffes were awarded across seven categories.

AVEX has been ABN AMRO’s long-standing audiovisual partner at the World Tennis Tournament in Rotterdam Ahoy for many years. As an audiovisual partner, we congratulate ABN AMRO and XSAGA Congressen on this fantastic achievement. We are proud to have contributed to this top-tier event, where technology enhances content and amplifies impact!

Curious to see what this collaboration looked like in practice? In this case study on the ABN AMRO Open, of which this summit forms part, we show how we, as an AV partner, contribute to high-end event productions.